D2C Boom Moves to Small Towns: Tier 2 and Tier 3 Cities Now Power India's E-Commerce Growth
Posted on 9th Aug 2026 07:51:12 in Business, Digital Marketing
Tagged as: D2C, e-commerce India, Tier 2 Tier 3 cities, ONDC, small business, online retail, digital commerce
Tier 2 and Tier 3 cities now drive 66% of new D2C orders in India. McKinsey, IBEF and ONDC data show why small-town India is the new growth engine of e-commerce - and what small businesses should do about it.